The Egyptian subsidiary of the Swiss food group Nestlé has just launched an initiative to improve the recycling of plastic waste in Egypt. One of the axes of the project is the creation of a digital platform that will enable the monitoring of recycling activities in Egypt.
“Details of the plastic recycling process and the quantities of waste recycled” will soon be accessible with a click in Egypt. The Egyptian subsidiary of the Swiss food group Nestlé has just launched an initiative to recover and recycle plastic waste in the land of the pharaohs. Within this framework, a digital platform dedicated to the management of plastic waste will be created. Paymob will be in charge of setting up the online platform. The company will facilitate payments in the Middle East and Africa. As part of its initiative, Nestlé Egypt is also collaborating with the Egyptian Ministry of the Environment and CID Consulting, a company that provides management and development consulting services for public and private sector organisations.
The initiative launched by Nestlé Egypt aims to support and stimulate the collection and recycling of plastic waste. Cairo, the capital of Egypt, will serve as the pilot city for the project. “The digital platform will pay each month, through electronic wallets, each person registered in the system for their contribution to the initiative,” says Moataz El Hout, President and CEO of Nestlé North East Africa. According to the Central Agency for Public Mobilization and Statistics (Capmas), 44.8% of Egyptian households throw their rubbish in the street and 52% of industries manage their waste in the same way.
Nestlé Egypt’s plastic waste recovery and recycling initiative comes about two months after the approval of a new law on waste management in Egypt. Through this project, the Swiss group subsidiary hopes to make progress towards its goal of making 100% of its plastic packaging in Egypt recyclable or reusable by 2025.
Inès Magoum
