The 2nd International Forum on Corporate Social Responsibility (CSR) in Tunisia closed on 25 May 2023 in the northern town of Hammamet with the prize for best innovation. It was awarded to the subsidiary of German automotive supplier Dräxlmaier for its electromobility solutions.
With 8,000 employees working at its plants in Sousse, Siliana and Mahdia, the subsidiary of German automotive equipment supplier Dräxlmaier in Tunisia recently won the prize for “best sustainable innovation”. The award was presented as part of the International Forum on Corporate Social Responsibility (CSR), held from 24 to 25 May 2023 in the seaside town of Hammamet.
Dräxlmaier Tunisia convinced the jury with its electromobility solutions. These included the installation of the first solar-powered bus stop in the municipality of Jemmal, 143 kilometres from the capital Tunis. “This installation allows passengers to recharge their smartphones before the buses arrive, and also powers LED bulbs to automatically light up the bus stop at night,” says the company, whose head office is in Vilsbiburg, Germany.
According to Steffen Juergens, the company’s director in Tunisia, the Hammamet CSR prize confirms the company’s ambition to create a better, more sustainable world for future generations. It’s a message welcomed by the Tunisian marketing agency AM Médias Plus, which organised this second edition with the support of the International Academy of CSR, the Swiss group Masoda, which specialises in sustainable development, and the International Centre for Environmental Technologies in Tunis.
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Beyond North Africa, CSR in the private sector is essential on the continent. This is why, in 2022, the German International Cooperation Agency (GIZ) and the Afrique RSE consultancy, based in France, are developing a mechanism for integrating sustainable development rules into the existing texts of the Organisation for the Harmonisation of Business Law in Africa (OHADA). This tool will be deployed in sub-Saharan Africa, notably in the Democratic Republic of Congo (DRC), Benin, Burkina Faso, Cameroon, the Central African Republic (CAR), Ivory Coast, Congo, the Comoros and Gabon.
Benoit-Ivan Wansi
